Saturday, August 13, 2011

INSPERIENCE

Recently, I discovered a new word: “insperience.” It’s a word that, as far as I can tell, is usually used as a marketing tool to describe a lifestyle that is more inwardly focused, toward individuality and “safety.”  It is used to get people to want new and improved equipment for themselves so that they do not have to share experience with others.  For example, this website (http://trendwatching.com/trends/insperience.htm ) pretty much sums up the entire idea with the following definition: "In a consumer society dominated by experiences in the (semi) public domain -- often branded, designed, themed and curated to the nines -- INSPERIENCES represent consumers' desire to bring top-level experiences into their domestic domain."  This so explicitly describes the 21st century lifestyle.  Why go to the movies with the public when you can have the same quality theater experience in your basement?  It is this introversion that seems to have taken hold of our society which pervades all aspects of our lifestyle.  This is an incredible movement that is centered around people on their computers, alone, talking to others online. Insperience.  It is perpetuated by Netflix and delivery pizza.  Insperience.  This word and concept is so new and absolutely perfect for the 21st century culture that I love it but cannot fully understand just how encompassing and influential it is on our day-to-day life.

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